Owned IPs
Our flagship properties are not just events. They are scalable brand activation platforms built for visibility, engagement and recall.
India's largest Republic Day rider gathering
Every 26 January, Spirit of Unity brings the largest single-day motorcycle gathering in India onto one ground. It launched in 2024 with 800+ riders, grew to 2,000+ in 2025 and 3,000+ in 2026. The 2027 edition is planned for 4,000 to 5,000+ riders.
Brand opportunity: National pride, mass visibility and high recall in a single, ownable day.
Multi-city rider tour across 15 cities
MadMax is a travelling adventure tour that lands in 15 cities across Tier 1, 2 and 3 India. Each stop gathers 150 to 250 high-intent riders for rides, games, product experiences and awards, with the city footprint expanding every year.
Brand opportunity: Deep market penetration across Tier 1–3 cities with repeatable, measurable activations.
10 cities. Same time. Same energy.
On World Motorcycle Day, Riders Rally flags off rides in ten cities at the same moment. More than 2,000 riders roll out simultaneously, giving a brand unified, nationwide visibility with one campaign message.
Brand opportunity: Nationwide visibility with unified campaign impact on a single day.
10 cities. Same time. Same energy.
On Independence Day, 15 August, Riders Rally flags off rides in ten cities at the same moment. More than 2,000 riders roll out simultaneously, giving a brand unified, nationwide visibility with one campaign message.
Brand opportunity: Nationwide visibility with unified campaign impact on a single day.
Beyond the flagships
We also design bespoke rides, launches and city activations on the same execution engine: rider mobilization, the Riders Rally app, creator coverage and live reporting.
Work with us
Tell us your objective and cities. We will come back with the right platform, creator line-up and a measurable plan.