Multi-city rider tour across 15 cities
MadMax Tour
Deep market penetration, one city at a time.
- 15
- Cities per tour
- 10,000+
- Riders engaged
- 150–250
- Riders per city
- 2
- Editions delivered
About the platform
Deep market penetration, one city at a time.
MadMax is a travelling adventure tour that lands in 15 cities across Tier 1, 2 and 3 India. Each stop gathers 150 to 250 high-intent riders for rides, games, product experiences and awards, with the city footprint expanding every year.
Castrol POWER1 presented the MadMax Adventure editions
- Consistent on-ground format replicated city after city
- Reaches riders in markets that national campaigns usually miss
- Local rider clubs co-host each stop, adding trust and turnout
- City-by-city content builds a season-long campaign narrative
Gallery
Moments from MadMax Tour
FAQ
About MadMax Tour
What is MadMax Tour?
MadMax Tour is multi-city rider tour across 15 cities, organised by Riders Rally. MadMax is a travelling adventure tour that lands in 15 cities across Tier 1, 2 and 3 India. Each stop gathers 150 to 250 high-intent riders for rides, games, product experiences and awards, with the city footprint expanding every year.
How many riders take part in MadMax Tour?
MadMax Tour reaches 15 cities per tour, 10,000+ riders engaged, 150–250 riders per city, 2 editions delivered (figures as of November 2026).
How can a brand sponsor MadMax Tour?
Partnership formats for MadMax Tour include tour title partner, city-level partner, product sampling & demos at every stop, rider kit & merchandise integration, lead capture via the riders rally app. Brand opportunity: Deep market penetration across Tier 1–3 cities with repeatable, measurable activations. Contact Riders Rally at ridersrally.com/contact to request a proposal.
Who has presented MadMax Tour?
Castrol POWER1 presented the MadMax Adventure editions. MadMax Tour is owned and organised by Riders Rally Pvt Ltd, Mumbai.
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Work with us
Put your brand at the centre of MadMax Tour.
Tell us your objective and cities. We will come back with the right platform, creator line-up and a measurable plan.