About Riders Rally
Built by riders. Trusted by brands.
We are a community-first motorcycle marketing platform that lets brands activate directly within India's most engaged rider ecosystem.
Executive summary
Real communities. Real influence.
With a network of 25,000+ riders across India, we don't rely on paid audiences. We mobilize real communities with real influence, city by city.
From hyper-local rides to multi-city national campaigns, we deliver offline scale, digital virality and creator amplification, all integrated into a single, execution-ready system.
Riders Rally is headquartered in Mumbai and runs four owned activation IPs, a creator network and an in-house technology platform that gives partner brands live data during every event.
Our journey
From 800 riders to a national engine
- 2023
Riders Rally is incorporated
Riders Rally Pvt Ltd is incorporated in Mumbai on 8 November 2023 by founders Akmal Faizan and Farah Shahab.
- 2024
Spirit of Unity launches
The first Republic Day gathering brings 800+ riders together in one place. MadMax Tour and World Motorcycle Day build the multi-city engine.
- 2025
2,000+ riders
Spirit of Unity 2.0 more than doubles to 2,000+ riders. World Motorcycle Day scales from 5 to 10 synchronized cities.
- 2026
3,000+ riders
Castrol POWER1 presents Spirit of Unity 3.0 with 3,000+ riders and the network passes 25,000 riders.
- 2027
4,000–5,000+ riders planned
Spirit of Unity 4.0 on 26 January 2027 is planned for 4,000 to 5,000+ riders, with partner slots open now.
Audience profile
Who rides with us
Passion-driven riders, aged 18 to 35, with high lifestyle spending and a strong interest in bikes, riding gear, touring and performance products.
Core audience
- Age group 18–35
- Passion-driven riders with high lifestyle spending
- Strong interest in bikes, riding gear, touring and performance products
Geographic reach
- Tier 1Mumbai, Pune, Delhi, Bangalore and more
- Tier 2 / 3Nashik, Belgaum, Lucknow, Patna and more
- InternationalNepal
Community strength
- Highly active, repeat participants
- Strong hyper-local clusters that enable rapid mobilization
- Deep trust within local riding communities
Why brands choose Riders Rally
Five reasons the model works
- 01
Community-controlled distribution
We don't depend on ads. We activate real rider communities, city by city.
- 02
Direct access to riders
No middle layers. No cold audiences. Only high-intent, engaged riders.
- 03
Multi-city execution engine
Launch campaigns across 10+ cities simultaneously with consistent execution.
- 04
Content that scales
Every activation is designed for reels, reach and repeat visibility.
- 05
Offline + digital integration
On-ground experiences that convert into millions of digital impressions.
Community impact & social initiatives
Riding for something bigger
Beyond brand campaigns, Riders Rally actively supports cause-driven rides and community-led initiatives, leveraging its network for meaningful impact.
Cancer Awareness Ride
Nanavati Hospital, Mumbai
Mobilized 1,000+ riders to support a large-scale awareness initiative. Delivered both on-ground participation and digital amplification.
Leadership
The people you will work with
- AF
Akmal Faizan
Founder
- AC
Anoop Chheda
Co-Founder
Work with us
Let's build your next high-impact rider campaign.
Tell us your objective and cities. We will come back with the right platform, creator line-up and a measurable plan.